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There are only a few factors that come into play here, and sadly, there isn’t much you can do about one of them. Metrics. Click-through rate (CTR) , time on site and bounce metrics are consistently being folded in as more trusted signals by Google. Knowing your baseline stats in Google Search Console and Google Analytics is important here because it is easy to hire a botnet and a few thousand micro workers to click a result and bounce away a second later. The micro workers can also file a suggestion that the domain they visited wasn’t a quality site. All you can really hope to do is notice strange trends and then attempt to compensate; if it is an obvious botnet, block it at the server or content delivery network (CDN) level. If it is a bunch of incentivized users, however, all you can really hope to do is handle the situation like you would your inbound links, by aiming to provide a satisfactory experience and acquiring traffic that you know will offset the poor metrics. Speed. To prevent a potentially slow site being used against you, don’t host it on a shaky setup. If possible, consider using a CDN to protect yourself from DDoS (denial-of-service) attacks, and make sure your server environment is up to date to prevent zero-day issues such as user datagram protocol (UDP) amplification, Slowloris and other attacks.
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